HongKongLouie.com offers uniquely designed Contests based on sporting, cultural, and pseudo-cultural events from around the world. The Contests are free to enter, and entrants incur no obligation upon entering. To the winners of these Contests Hong Kong Louie may award cash prizes.

HongKongLouie.com is financed from scratch (without venture capital), and will grow slowly (but not glacially slowly), from early adopters' recommendations to friends, relatives and co-workers. Louie is also putting up the prize money himself for each Contest, until the site grows popular enough to attract sponsors, who will then establish prize amounts commensurate with the level of exposure their products will garner as a result of the sponsorships.